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“Kings of Queenstown” (South Africa, series): From director Jahmil XT Quebeka this series starring ZolisaXaluva and releasing Nov.16 stars Sthandile Nkosi as Ntsiki, a mystical being reincarnated as human out to revenge her sister’s death. “The Brave Ones” (South Africa, series): Created by filmmaker Akin Omotoso and produced by Ochre Media, this 6-episode supernatural series releasing Sept.“Ludik” (South Africa, series): Its first Afrikaans title releasing Aug.Netflix Africa’s announcements and further content details on Tuesday include: Matatu added: “My ambition is simply to make Netflix the home of African film for audiences from the continent and globally to come to Netflix to watch those great African movies and for all our fantastic filmmakers to come to Netflix to make their best work.” “That’s my ambition - a show from Africa that will have the momentous impact that ‘Squid Game’ had on the rest of the world,” said Ghetubba. Ghetubba said her ambition is “to ensure that the next big ‘Squid Game’-like show comes from Africa.” We move fast and we have a lot of great titles coming and we have a team that can deliver all of these great stories to our members in Africa and around the world.” We’re really excited about the work that’s coming. We have a passion for making sure local stories are told and ensuring there’s a representation of different points of views. We’re always very flexible in how we see our relationships with industry and governments in these markets.”Īmadasun added: “We’re very ambitious.

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“The world wants to know what’s happening in Africa”.Īccording to Matatu, the Netflix team continues to put in time meeting African filmmakers across the continent and building relationships, with Amadasun adding that Netflix - which is in discussions with African governments and countries’ film industries - “is constantly open and how to continue our investments in the key markets. “There’s a curiosity across the world about locally-specific shows from Africa - great creative, great stories,” said Ghettuba. Ghettuba added that “what works well for Netflix is local specificity.” “We don’t have a specific time period but we know we will be having a presence here sooner or later - it’s very much part of our plans, just no timing as yet.” “It’s a matter of time, of course,” said Ben Amadasun, Netflix’s director of content for the Middle East and Africa.

While still anchored in Amsterdam in the Netherlands, the same goes for Netflix’s eventual set-up of a physical head office somewhere in Africa. “Rome wasn’t built in a day, we will be getting there.” While South Africa, Nigeria and Kenya remain the three key African content territories for Netflix originals, Ghettuba said the streamer is buying shows from various other countries on the continent, ranging from Ghana and Zimbabwe to Uganda, and will be expanding its original content umbrella. This demonstrates our commitment to the local industry and building the industry for the future.” On the Dube partnership, Tendeka Matatu, Netflix’s director of local language films for Africa, said “these kinds of deals with talent - with fantastic filmmakers - we will be doing more of these. “We can only go forward and spend more, really, and that’s what exciting,” said Mabaso. Nkateko Mabaso, Netflix’s director of licensing and co-production for Africa, who recently joined from pan-African pay-TV operator MultiChoice, said the streamer is constantly expanding the partners it’s working with across the continent, and looking to elevate the creative product. “We believe that Africa is one of the major creative centres for great storytelling that resonates around the world, so it only makes sense for us to increase our investment with our slate, with an even more exciting slate.” “Our investment in Africa continues to grow and we just continue to do more and more shows,” said Dorothy Ghettuba, Netflix’s director of local language series for Africa. That belt-tightening won’t happen in Africa just yet, said Netflix Africa’s content execs, who are adamant to ramp up the output from the continent and won’t be doing any less. The strategy out of Africa, shared exclusively with Variety, was refreshing news as streamers begin to tighten their content spend as global subscriber growth slows.

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